Ideries

Ideria Insights is an independent full service agency, with a special focus on Prospective Qualitative Research, Innovation and Creativity.

We feel passionate for understanding the consumer and turning good insights into opportunities for our clients.

Our credo: Innovation, Involvement, Inspiration, Interpretation.

The team at Idèria Insights is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.

Ideria Insights stands out for its international focus. Based in Barcelona, we can cover all Spain and we have built a well-established network of international partners in Europe, US and Latin-America.

Our tool case is broad and we love to learn new methods:

• - Face to face qualitative (FG, IDIs, triads and duos, creative workshops)

• - Ethnography (in home, accompanied shopping, 'a day in the life')

• - On-line qualitative (FG, Bulletin Boards, personal diaries)

• - On-line quantitative research

• - Strategic workshops together with client's team 

Our Specialties:

• Consumer Insights. 

• Consumer knowledge. 

• Market Trends 

• Qualitative & Motivational Research. 

• Product Innovation & Creativity. 

• Consumer. Brand. Mix. Point of sale. 

• Ethnography & tools 2.0.