Ideria's Equipment

Comfortable group facilities, totally equipped for group follow-up. 

• Rooms especially equipped for workshops and creative sessions

• ActiveGroup (videoconference system www.activegroup.net)

• Complete follow up of the study through the web

• Video-summary of fieldwork

• Simultaneous translation 

• Webstreaming (follow-up of fieldwork through internet, in original language and with translation)

Our facilities are to your disposition at the very best centre of Barcelona, Spain.

INVESTIGATION + INNOVATION + INVOLVEMENT


info@ideria.net

International Focus

In an increasingly more globalised world, an international focus is essential.

We have extensive experience in multi-country research studies.


As leaders of the project:

• We offer fast, adaptable and expert coordination. 

• We have a well established network of co-workers in different countries. 

Participating in projects led by other companies:

• Our main priority is to make the leading company’s work easier and offer them our expertise in the local market to enrich findings.

At Ideria Insights we have at our disposal the latest technology for following up studies from our viewing rooms (multipurpose rooms, simultaneous translation, two-way mirror, closed TV circuit) or from anywhere else in the world (ActiveGroup, webstreaming).

Ideria Insights

Ideria Insights, in Flickr.

Our Work Space.

These spaces are available to conduct different kind of studies of your needs. We can make these available for your Focus Groups, Interviews, Product Test, Creativity Workshops, Work Sessions with your clients or workers, and more.

Ideries

Ideria Insights is an independent full service agency, with a special focus on Prospective Qualitative Research, Innovation and Creativity.

We feel passionate for understanding the consumer and turning good insights into opportunities for our clients.

Our credo: Innovation, Involvement, Inspiration, Interpretation.

The team at Idèria Insights is enthusiastic and resolute; flexible and efficient; pro-active and rigorous. We love what we do; this is our secret for a high quality work and a strong client satisfaction.

Ideria Insights stands out for its international focus. Based in Barcelona, we can cover all Spain and we have built a well-established network of international partners in Europe, US and Latin-America.

Our tool case is broad and we love to learn new methods:

• - Face to face qualitative (FG, IDIs, triads and duos, creative workshops)

• - Ethnography (in home, accompanied shopping, 'a day in the life')

• - On-line qualitative (FG, Bulletin Boards, personal diaries)

• - On-line quantitative research

• - Strategic workshops together with client's team 

Our Specialties:

• Consumer Insights. 

• Consumer knowledge. 

• Market Trends 

• Qualitative & Motivational Research. 

• Product Innovation & Creativity. 

• Consumer. Brand. Mix. Point of sale. 

• Ethnography & tools 2.0.